My Lookup app for iPhone and iPad

My Lookup is an App which stores your important list of items the way you want. Build your own heiracrchical list of items with numerous sub layers of subitems. Attach pictures for easy recognition and order each list and sublists in your own way. 
Arrange your items either using a scrollable table list or visually using customisable tiles. Move, resize and colour the tiles the way you want. 
Swipe left and right over images and lists to delete or update respectively. 
Move tiles by holding and then pan as normal. Resize images with using pinch and stretch both vertically and horizontally. 
Assign optional photos to any tile to assist visual recognition. Use the camera or your photo archive to select and assign.
Export your list to friends or import their list.
Find contact details with an easy search feature. Search for contacts by partial name or by attributes. 
Email or phone direct from the My Lookup App.
An example usage as shown in the screenshots is a University Campus personnel database.
My Lookup could store this information using the following relationships:
University Name - provide the name and address details.
University Building - use a tiled list and add a photo and description for reference.
Building Floor - enter each floor number description.
Floor Department - make note of each department on each floor.
Department Group - make note of each department group.
Group Person - add details of each person in the department group.
Person Attributes - add any attributes to each group person for search matching.